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Who to trust? That's the growing concern, right? It’s no different among movie fans when they’re looking for solid reviews. RottenTomato scores, Cinema scores and critic reviews only muddy the waters. Letterboxd gives people the chance to get reviews from their friends. And that’s great, because they usually know which friends are full of penetrating cinematic insight, and which ones are full of…yeah.
"Everyone's a critic" rebrands letterboxd as the one place on the internet that you can honestly review movies and see what your friends are saying at the same time. Because who better to trust than the people you know best?
Rebrand. Print. OOH. Digital. Social.