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![Way More Color](https://images.squarespace-cdn.com/content/v1/54f8c26ee4b0df2f2e60b96f/1606687447273-1WL4JR59RMH5N09X0CFL/image-asset.jpeg)
![Create Your Escape](https://images.squarespace-cdn.com/content/v1/54f8c26ee4b0df2f2e60b96f/1596746916010-XOFV6DZ4LKWY5NU1KR34/image-asset.jpeg)
![Get down with your bed self](https://images.squarespace-cdn.com/content/v1/54f8c26ee4b0df2f2e60b96f/1596747100567-RL8S1ZYETRRUFZ7PNLLJ/image-asset.jpeg)
![Living Room Get Down](https://images.squarespace-cdn.com/content/v1/54f8c26ee4b0df2f2e60b96f/1598456219180-RWU4J7F9C9GIAPLJ0Q28/image-asset.jpeg)
![Bedding](https://images.squarespace-cdn.com/content/v1/54f8c26ee4b0df2f2e60b96f/1606688146382-ZURSG2YGMQGDFLLAYYRJ/image-asset.jpeg)
![Animated Anthem](https://images.squarespace-cdn.com/content/v1/54f8c26ee4b0df2f2e60b96f/1596747306567-OWCYUZY2MEJ1J97OSBG2/image-asset.jpeg)
![Tchotchkes](https://images.squarespace-cdn.com/content/v1/54f8c26ee4b0df2f2e60b96f/1606688317097-X9092ZJSW184CGIU586D/image-asset.jpeg)
The Wayfair audience is pretty broad. One minute, you’re talking to middle-aged Midwestern women. The next, you’re talking to apartment-dwelling millennials. Luckily, that means we got to try some things. With a combination of new and existing footage, and Wayfair’s crack in-house motion graphics and illustration teams, we were able to bring new concepts to life in the COVID era, while dealing with crazy production restrictions.